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1. Information About us    
   Plan-Apps understands that your privacy is important to you and that you care about how your personal data is used.  This Privacy Policy pertains to Plan-Apps website, web application, Shopper Marketing Technology | Plan-Apps | London, and its services. 
   
   ​Plan-Apps is owned by Shopper Media Group; a limited company registered in England under company number 10366845
   Registered address:  60 Great Portland Street, London, W1W 7RT.
   
   Data Protection Officer: Amanda Hamilton
   Email address: dpo-hub@next15.com 
   For more information about how Shopper Media Group (our parent company) processes personal data, please visit [insert SMG privacy policy].
    

2. ​What Data Do You Collect and How?
   Depending upon your use of Plan-Apps, we may collect and hold some or all of the personal and non-personal data set out below. We do not collect any special category or sensitive personal data OR personal data relating to children NOR data relating to criminal convictions and/or offences. 
   
   If you are using our Site

 

 

• Personal data you provide to us
  ​You may give us your personal data directly, for example, when you contact us with enquiries or complete forms on our Site. In this instance, we may collect your name and email address. It is in our legitimate interest to use personal data in such a way to ensure that we can respond to your enquiries. 

• ​​Personal data we collect using cookies and other similar technologies 
  When you access and use our Site, we will collect certain Behavioural Data and Technical Data. We collect this personal data by using cookies and other similar technologies. It is in our legitimate interest to use your personal data in such a way to improve our Sites and Services.

• ​Third party links 
  This Privacy Policy only applies to personal data processed by us through your use of our Sites and/or in connection with our business operations. However, our Sites may contain links to third-party websites and services. We have no control over these websites and services and this Privacy Policy does not apply to your interaction with the relevant third parties. When you use a link to go from our Site to another website (even if you don’t leave our Site) or you request a service from a third party, your browsing and interactions on any other websites, or your dealings with any other third-party service provider, is subject to that website’s or third-party service provider’s own rules and policies. ​

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2.2 If you are a Partner, a Partner is defined as one of any of our UK retailers including Boots, Morrisons, Co-op. 

• Plan-Apps accesses insights from our Partners and their processors in connection with their sales, marketing, and other business activities. In this case, we are able to access anonymous aggregate data from our Partners (who are controllers of personal data) via API connections to our web application at . We will do this for various purposes including to assess how effective a campaign is. 

2.3 If you are a Brand, a Brand is defined as one of our Partner’s suppliers. 

• Plan-Apps acts as a controller of your personal data when you become one of our customers, set up an account, visit our websites or interact with us through other channels (for example in person events). We use this data for a variety of purposes, including to provide our products and services to you, contact you about relevant content, and improve and promote our products and services. 

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3. What personal data do we process?

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• Partner’s data 

  • Do we process personal data as part of our marketing campaigns services? 

No, we do not process personal data as part of our marketing campaigns services. We will not require Brands to provide us any customer personal data to use our marketing campaign services.  Our Partners and their processors provide us with access to insights relating to their media estates so they can track their supplier’s media campaigns and we are able to help plan future campaigns. These insights are shared with us in the form of anonymous aggregate data, via our Partners’ subprocessor environments. 

Do we process personal data to measure campaigns effectiveness?

No, in order to measure our campaigns we receive anonymous aggregated data from our Partners.  Our partners use platforms like Meta, and Google Ads to track user interactions, and provide targeted advertisements. Our application uses APIs to display and analyse the data collected by our Partners and the platforms they use in an aggregate anonymised manner. This enables the Brands we work with to see how their media is performing in terms of for example number of impressions or number of purchases but never see any personal data. 

 

• Brand’s personal data  

Do we process personal data when a Brand wants to work with us? 

No, we don’t require Brands to provide us with any personal data. Personal data used in connection with the Brand will be provided by Partners in an anonymised aggregate format as stated above. 

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Information we collect in connection with our benchmarking products  

Plan-Apps hosts anonymous data insights from various sources, including publicly available sources, third party providers, and customers. This information powers our pool of commerce marketing performance insights and benchmarks. We provide information from our pool of insights to Brands who choose to use our services as part of their marketing campaign efforts. 

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4. Information We Collect and Process When You Log Into Your Account

1. Usage Data:

   • We collect usage data when you or your users log into your Plan-Apps accounts. 

2. Log Files:

• We automatically collect and store information about your computer hardware and software when you visit our website or log into your account on our application. This information can include your IP address, browser type, domain names, internet service provider (ISP), and the files viewed on our websites (e.g., HTML pages, graphics, etc.), the files viewed on our, or our customer’s websites (if those websites are hosted on HubSpot e.g. HTML pages or, graphics etc.), your operating system, access times and referring website addresses.

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• How Long Do We Keep Information?

We will only keep your personal data for as long as it is necessary for the purposes set out in this privacy notice and in line with our internal retention policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

 

We May Need To Share Information in The Following Situations:

 

We may share your Personal Data with our current and future parents, Affiliates, subsidiaries, and other entities under common control and ownership to the extent necessary to fulfil your request or for other purposes permitted under this Privacy Policy.

 

We share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

 

We share your personal data with third parties who perform functions on our behalf and who also provide services to us, such as professional advisors, IT consultants carrying out testing and development work on our business technology systems, research and mailing houses and function co-ordinators. These third parties comply with similar and equally stringent undertakings of privacy and confidentiality.

 

Where required we share your personal data with third parties to comply with a legal obligation when we believe in good faith that an applicable law requires it; at the request of governmental authorities conducting an investigation; to enforce any applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to the our website, our business or the public. 

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5. What Are My Rights?

1. Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

• The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details under ‘How Do I Contact You?’.

• The right to access the personal data we hold about you. 

• The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details under ‘How Do I Contact You?’ to find out more.

• The right to be forgotten, i.e., the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details under ‘How Do I Contact You?’ to find out more.

• The right to restrict (i.e. prevent) the processing of your personal data.

• The right to object to us using your personal data for a particular purpose or purposes.

• The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

• The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask  us for a copy of that personal data to re-use with another service or business in many cases.

• Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

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Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

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If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details above.

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How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details  

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Email address: dpo-hub@next15.com

Postal Address:  Data Protection and Privacy Office, Next 15 Group plc., 60 Great Portland Street, London, W1W 7RT. 

 

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