The New Standard
of connected commerce marketing

Use Data to plan, manage and evaluate your campaigns, or retail estate effectively.

Commerce marketing

is messy.


With multiple retailers,  each with their own naming conventions, promotion cycles, governance and evaluation methods, it's not easy to keep on top of one campaign - let alone managing a portfolio of them.


But we're here to help.

Budget and keep track of your spend

Managing spend cross-retail across a portfolio of brands can be messy. With everything in one place, you can easily budget and keep track of your spend in real-time.

View industry, category and company level trends

If you know what worked and why, you can optimise your plans quickly and efficiently to make your marketing go that bit further and start reaping the returns. 

Plan your campaigns, for one of multiple retailers & brands

Better decision-making starts by being in command of the information: with Plan-Apps, you’ll be able to track rates, plan more effectively, plan uplift effects and returns across your whole marketing plan.

Measure the full impact

Transparent, consistent and robust measurement across multiple methodologies.

We Take Pride in Our Numbers

Our story

Born 7 years ago, Plan-Apps was initially created as an internal tool within the SMG business to help our team of shopper marketeers work more efficiently. But as the platform grew, the power of data and insights allowed our team to not only work more efficiently, but more intelligently. We recognised the lack of consistency and transparency across the industry and figured, why keep it to ourselves?

So, we launched Plan-Apps as an external platform, acting as the operating system that connects brands and retailers to streamline planning,  media buying, budgeting, and evaluating commerce marketing activity.


Cross retail evaluations


Retailer plans



For Brands

Plan better whilst
learning faster

Measure, learn, plan, buy commerce marketing activity like never before.





All of your shopper, in one simple place

Build and execute shopper plans from your desktop.

Say goodbye to millions of spreadsheets. You can now plan, track all of your campaigns across all retailers in one single place with handy reminders for deadlines, finance reporting and additional third party integrations. 

Opinions are interesting, knowledge is power.

Plan with confidence. 


With over 4000 evaluations uploaded onto the platform, you can view aggregated trends on a media, retailer or even category level to understand the impact of the media which will help inform your future decisions and allow you to focus on directing investment where it can generate powerful returns.

Consistent and reliable measurement

If shoppers can see it, we can measure it.

Any touchpoint from a shelf talker to digital screens to secondary space to e-commerce- as long as it’s customer facing, we have multiple different measurement methodologies we can use to analyse the effects at SKU, brand and category level. 

What Clients Say

“Through ongoing collaboration we continue to drive efficiencies and trial new shopper channels to create best in class campaigns. The team are knowledgeable, professional and always on hand to take on any of the briefs I put their way with pace and diligence.”


For Retailers

Transform your retail media estate

Our specialist retailer apps support supplier funded co-marketing campaigns between retailers and brands. 





Evaluate all in-store activity programmatically

Supplier brands need to know what works, so they can direct their investment successfully and grow it over time. 


Analyse the effects of all in-store activity and report back at brand, SKU and category level. Metrics include % Uplift, £ Uplift  and ROI, and benchmarking from Plan-Apps' unrivalled Trends database.

Allocate media across

stores using AI


Trying to allocate hundreds of campaigns across an estate of several thousand stores?

No problem.


Plan-Apps algorithmically ensures that campaigns are only sent where product is distributed and ensures a ‘fair share’ of store footfall across multiple competing brands.

Build and share your media toolkit

With Media, you can build a shareable media catalogue with all the key facts for your supplier base.


Supporting rich text, imagery and statistics from the Insight module, Media gets the basics done brilliantly so suppliers and colleagues can find the right touchpoint, fast.