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Does Branded media drive a stronger performance?

These 4 NPD media channels drive a stronger uplift when Branded

Planning your Christmas activation, but wondering whether it will perform well?

Campaigns at Christmas perform almost twice as better for the brand

For which category do competitions drive the strongest performance?

Competitions are most effective in driving sales uplift for Beers, Wines and Spirits brands

Drive NPD 35% higher

According to Plan-Apps, supporting an NPD launch with shopper media generates 35% incremental uplift for the Featured Group


Insight Nuggets

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