Insights;
the UK's biggest pool of commerce performance insight
Opinions are interesting, knowledge is power.
With an ever growing pool of insight, view aggregated trends on a media, retailer or even category level to understand the impact of the media which will help inform your future decision and allow you to focus on directing investment where it can generate the most powerful returns.
By providing market-leading visibility of shopper performance data, Trends works to turbocharge your understanding of shopper/retail media and ensures that insight underpins every investment choice made by users.
By leaning on Trends, shopper teams can accelerate speed of their learning by at least a factor of 10 - fuelling smarter decisions and increased return on investment over time.
Anonymysed Benchmark
Data
Plan-Apps hosts commerce marketing performance data across the FMCG market.
This includes learnings across retail sectors (including Grocery, Impulse and High Street retailers), on a range of brands (including large multi-national and new-to-market brands), as well as ‘toolkit’ shopper media, bespoke shopper solutions and secondary space.
The chances are, if your team has not evaluated a shopper marketing activity, relevant learning is available on Plan-Apps - through Trends.
Make smart
investment decisions
It's all well and good seeing results on a campaign basis, but what next?
Once you have evaluation data within Plan-Apps, Dashboard aggregates that together at a company level to give you a birds-eye view of your brands performance and trends across all historic campaigns and aid future decision making
Cut and view your data, any way you like
Want to see what all of your results look like at a retailer, category, or total brand level? No problem. With the ability to break the data down into more granularity whilst putting your performance into context with benchmarks, you can understand your own trends over time, driving data-driven action - helping you to achieve an increased return on investment over time.
Compare performance across touchpoints, retailers, shopper journeys, and categories
Using Trends, teams can look to understand how a shopper media channel is performing in a specific retailer, or across the whole market, based on priority metrics including £ uplift and ROI. This data can be looked at a featured SKU, brand, or category level and the spread of results within all benchmarks can be investigated.
