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How to fuel a stronger brand £ uplift

This months insight nugget focuses on how to drive a stronger £ uplift at a brand level.

Out of store media (this includes proximity and digital media) drives a greater halo impact on brand which is perhaps due to the delay from when shoppers first see the media to when they head into store to purchase. At the time they get to the store, the brand is more likely to still resonate, compared to the specific SKU that was featured in the media.


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