The latest news & developments

We're leaning everything into our Plan-Apps technology, which is our massive USP

Consolidating Lobster and Plan-Apps isn't a goodbye, it's allowing us to focus on our real strengths and deliver superior performance for...

Reintroducing SMG Co-Founder and Founder of Plan-Apps, Joel Hopwood.

"That's really what Plan-Apps is all about: How can your organization become a more learning organization, where knowledge is held and...

We've cut the crab, Lobster & Plan-Apps unite!

6 years ago Lobster began partnering with FMCG brands to harness the power of commerce marketing. Their passion to help brands drive...

Clive Humby: retailers are getting it all wrong

We are often asked whether investing in competitions and calling this out on shopper media will deliver a stronger campaign performance...

Why we're crying spilt milk over this terrible Sainsbury's execution

Some years ago, when Shopper Media Group were working in Sainsbury's developing the first integrated shopper marketing service for...