The latest news & developments

We're leaning everything into our Plan-Apps technology, which is our massive USP

Consolidating Lobster and Plan-Apps isn't a goodbye, it's allowing us to focus on our real strengths and deliver superior performance for...

Reintroducing SMG Co-Founder and Founder of Plan-Apps, Joel Hopwood.

"That's really what Plan-Apps is all about: How can your organization become a more learning organization, where knowledge is held and...

We've cut the crab, Lobster & Plan-Apps unite!

6 years ago Lobster began partnering with FMCG brands to harness the power of commerce marketing. Their passion to help brands drive...

Clive Humby: retailers are getting it all wrong

We are often asked whether investing in competitions and calling this out on shopper media will deliver a stronger campaign performance...